My logo has been designed to be minimal, professional, dynamic; yet strong, elegant and modern with a timeless feel. The logo icon or submark is an abstract symbol that has been created by using the major letters of the brand name ‘NAL’ (my initials), as arranged inside a circular shape. The lettering has been overlapped to create a symbol of balance and stability.
The essence of the brand is peaceful, positive, uplifting and energetic yet calming, contemporary, encouraging, nurturing and welcoming. The look and feel is dominated by teal tones and blue.
Teal radiates the peace, calm and tranquillity of blue and the balance and growth of green with the uplifting energy of yellow. It symbolises prosperity, growth, harmony, freshness, renewal and progress, creating balance and stability.
Blue is the colour of the sky and sea, it is associated with depth and stability. It symbolises trust, loyalty, wisdom, confidence, intelligence, faith and truth. Blue is considered beneficial to the mind and body, it reduces stress, creating a sense of calmness, relaxation and order.
I chose to have a gradient colour for the logo because it brings the symbolic meanings of teal and blue together, while symbolising that we all have the ability to transform our health and lives for the better.